Licensing and Trademarks

Lamar University Star

We promote the Lamar University brand and ensure the public can properly identify and associate the University's name and logos with officially licensed products bearing the University's marks.

Licensing also ensures that the quality, content, production and distribution of products and designs meets university goals and standards.

All Lamar University trademarks are the property of Lamar University, a member of the Texas State University System.


Daniel McLemore
Associate Director
Marketing Communications Department
Phone: (409) 880-8490
Affinity Licensing
5751 Palmer Way Suite G
Carlsbad, CA 92010
Phone: (760) 860-4005

Lamar University has contracted with Affinity Licensing to help manage the licensing program.

Get more information on becoming a Lamar University Licensee or on the services Affinity provides, including a copy of the application.